Thursday, March 13, 2008

Writing eBooks: Thinking Outside The Box

Don’t Stifle Your Cash-Pulling Creativity

Most marketers don’t realize that they’re selling
themselves short when it comes to profitable idea
generation. Most of us go by the rules – seeking
out and the following a proven formula for success.

It’s easy because we read what someone else has
said works, implement a cookie-cutter approach,
and start to see some results. Even if they’re small
results, we’re elated because at least it’s something.

Tiffany Dow teaches, in her new eBook,
that you have to veer off the beaten path from time
to time and give yourself the opportunity to shine in
the spotlight.

Unless you create a breakout product or develop an
innovative idea, you’ll always be trailing the top
money-producers on the ‘net.

If you really want to see the amount of money that
you’re making explode, then you’re going to have to
think outside the box.

Only then will you be able to set yourself apart from
your competition in the eyes of your target audience
and position yourself as an authority figure in your niche.

You may be able to find that there’s a void that needs
filling that your competitors haven’t yet discovered.
Whatever it is that your customers are searching for,
but are unable to find online, this is where you want
to make gains off of the other guys’ shortcomings.

Not following the leader will help you advance in the
money game. Be willing to be the first to do something,
whether it’s a new traffic strategy you’re teaching,
or new customer service technique, or a creative
product idea that has everyone buzzing about it.

There are so many different ways to figure out what
needs still aren’t being met. You can post a survey or
questionnaire on your website asking people what they
would like to see developed.

You could also ask questions of people on forums or
spend some time watching TV or looking through
magazines to see what the average consumer is
interested in.

Once you find your answer, you need to develop the
product that will fill this need. You can even create
your own niche for a product that already exists.
For instance, people created clothes and display cases
for Ty Beanie Babies and made a lot of money off of that.

You could even recreate an older product by looking
at books that are now in public domain. These books
could be spruced up for you to sell.

Your other option is to improve upon an existing
product that’s already successful. You would be
fixing the weaknesses in a product by making yours,
which is better than what already exists.

Be willing to eke out your own place as a leader in the
marketplace, and don’t fall in line and conform with
what’s considered the “norm.”

Being different, in the case of online sales, can make
you rich. Pick up a copy of Building an eBook Empire today at